The Cowboys can make fairly small moves and the press coverage equals that which Arizona would get with a conference championship game appearance. Which is a blessing/curse. Do next to nothing to make major changes-get rewarded massively financially. Keep the band together and run it back again becomes a major strategy (even though it continually fails to yield a conference championship game appearance at the very least). I understand Jones wants to avoid a major rebuild because he’s hoping to score one more SB before his incoming dirt nap-I also understand that without their popularity, that strategy would not yield the financial rewards that this team generates.
This is the cycle of this team. Good enough to beat many teams, but not a true contender. My biggest fear as a fan was getting stuck in this cycle, and it has come to pass again. Relevance begets entertainment begets revenue. No real motivation to do more, as every major impact employee drowns in the profits.
